Google is increasingly focusing on mobile terminal users and strives to provide them with a more enjoyable experience both within their own services and by providing relevant results to Google Search searches that, in turn, to provide people with the information they need in a more accessible way.
Based on the experience gained in the Promo SEO Technical, I present in this material the most common 10 mistakes in SEO optimization for mobile, as well as how they can be corrected.
Let’s make sure your site shows up in search results. Here you can learn how to configure your site for multiple devices and help search engines understand your site, more on Mobile SEO Overview
From the article, you will learn how to identify these issues even if you do not perform an advanced professional SEO audit.
In order for Google to clearly understand the content of a page, it needs to be able to access both the text, the CSS, JS, or the type of image that comes into making that page.
If these resources are stopped by indexing through the robots.txt file or by another method, Googlebot will not use them in understanding the content, which leads to ranking issues.
2. URL redirects set incorrectly
If you use distinct URLs between desktop and mobile variations, for the same page, you must dynamically redirect visitors to the correct address, not to a general location, such as the homepage.
It is very important that each URL includes a reference to its correspondent, of the following form:
This annotation can also be extended to sitemaps.
According to Google, in this case, it is preferable to use a 302 type redirect.
More details and implementation examples in Google’s official documentation.
An issue of incorrect redirect settings is when they only work for certain types of mobile terminals or browsers (ex: works only on Android or just on iOS).
Check also SEO in 2018: Trends and Lucrative Techniques, there is some valuable information that can help achieve more knowledge.
3. 404 errors only on mobile
The issue frequently occurs with websites that use distinct URLs for mobile and desktop versions.
Thus, there are situations where for a URL available in one version there is no correspondent to the other, which is why, when the automatic redirection is made, the visitor is sent either to a 404 or 404 page or to the homepage.
4. Remove Pop-up’s that cover the screen
As we signed in Google News in August 2016, we are working on an algorithm where the search engine will penalize sites that display interstitials in mobile versions.
This measure is motivated by the fact that the practice generates an unpleasant experience of use.
5. Fast Web Page Load Speeds
It is very important that pages load quickly, both from Google’s perspective and from users’ perspective.
A site whose desirable loading speed produces frustration among its visitors, giving them an unpleasant navigation experience.
This is reflected not only in the visibility of SEO, but also in elements such as conversion rate, average time spent by people on the site, or page count per session.
6. Flash content – Flash is bad for SEO
Do not use large graphics, video, or animations that may delay the full display of your mobile page, or even prevent it from displaying correctly.
Such a situation generates an unpleasant user experience and prevents the site from gaining good visibility in organic results.
Google recommends using HTML 5 for banners or animations, but also for playing video clips.
This technology works on all browsers and equipment (as opposed to flash).
For more details on how Google recommends treating video content, please visit this page.
7. Make sure to use correct meta viewport
Since site users are using a variety of mobile terminals (default screen sizes and resolutions), it is necessary to correctly define the viewport by the corresponding meta tag.
Among the commonly encountered errors we mention:
For more details, recommended deployment and common mistakes, visit this Google page.
8. Too small font size
Avoid using a too small font that requires the zoom function to be legible and check its size after setting the viewport.
Google PageSpeed Insights generates a recommendation if the analysis algorithm identifies such a situation, by shifting it to this page with explanations.
A carefully chosen font brings many benefits.
The text of a site captures a lot of attention.
If the text is easy to read, you have more chances for users to consume all the information.
You do not have to be a web designer to improve the legibility of your site, here are some tips.
- Do not use more than 3 fonts on the site, even 3 are many.
- The main font should be simple, and the font of titles is usually different and stands out.
9. Active elements at touch, too close – Size tap targets appropriately
Avoid cluttering items that users can interact with by touching, such as links or buttons.
Google offers a set of recommendations in this direction, including:
10. Proper monitoring of SEO visibility
About the SEO campaign monitoring, I have repeatedly written on the blog Promo SEO.
There are many cases where a site has certain positions in Google on the desktop and completely others in the results displayed on mobile.
Monitoring is vital because it allows the rapid identification of differences and, implicitly, the causes that determine this.
Normally, for a properly optimized SEO site, there must be no major differences in the visibility of the search engines.
Once you have verified that the AMP has been properly implemented and any errors have been fixed, you will be able to monitor if any issues remain with the Google Search Console AMP.
In addition to seeing errors on AMP pages, it will also mark their “severity” level, which shows “critical” those errors that will prevent your AMP pages from being displayed in Google’s search results, by which pages of the problem were specified and noting who should give priority to remedy.
In addition to setting up and monitoring the analysis correctly, it is important to directly monitor the visibility of AMP in Google’s search results as well as its impact on your website traffic and conversions.