When you think about site optimization, first of all, you probably only look for search engines and do SEO (Search Engine Optimization).
There are, however, many who are doing search engine optimization and even if theoretically they did everything right, they do not appear on the first page of Google, let alone the first position.
If you are a marketing expert and you already have articles in the first position on Google, this article is probably not for you.
However, if you have a site for a while or want to do one and have no traffic coming from Google Search, follow the tips below.
I wrote hundreds of articles, and when I wanted, there was no keyword I wanted to bring it to the front pages and did not succeed.
What I did exactly, as a summary, see in this article below.
How do you do it on both Google and the customer?
Three Mistakes in Website Optimization Strategy:
- This is the key, here is the essential strategy. First of all, most people who fail to position themselves in Google are because they only think about them, their company, or the services they offer. This happens without a bad intent. They do not think about users or Google. Here is the capital mistake, when there is neither the perspective of Google nor the customer.
- The second mistake in optimizing the website is when site owners think about Google alone and try to trick the Google algorithm. Very rarely, this strategy produces short-term and long-term results rarely or never.
- The third mistake is that site optimization is done only from the customer’s perspective, ignoring good SEO optimization practices.
When you manage to overlap SEO optimization with client/user optimization with your services, then you can say that you have an optimized site that brings you traffic from Google and customers at the same time.
How do you make a good website optimization for Google?
On this point, I do not go into details in depth.
I have already written an article about SEO optimization 20 tips that no one gives you.
These tips are as follows:
- Use Keyword Planner
- Install a tool to help you optimize SEO
- Optimize your article titles
- Link optimization
- Metadata optimization
- Optimize your introduction and content
- Optimizing titles and headings
- Optimize images from content
- Inserting external and internal links
- Add tags and categories
- The relevance of content is vital to SEO
- SEO strategy to target the first position in Google
- Website optimization entirely for SEO
- Optimizing categories and tags
- Use verification tools
- Site load speed is important for SEO
- Mobile optimization
- Overall hygiene of the site
- General site indexing using a sitemap
- Optimizing your homepage
- Use https instead of HTTP
- Back Links or link building from outside
- SEO optimization for visitors and then for Google
- It constantly measures the SEO performance of your site.
For details on each of these tips see this article. It does not make sense to repeat them.
Next, I will focus on 23: optimizing the site for users and then for Google.
It is frankly possible to implement all of the 24 tips above and still fail to get the first position or even get on the first page.
This can happen for at least two reasons:
- Implement the SEO optimization tips, but at the execution level, your competition is doing better than you
- You implement the tips, they are perfect from the point of view of Google, but you can not convince them.
How do you optimize the site beyond Google?
I’m going to take the premise that you did all the things above or you will, but you still need something extra.
The fact that we had remarkable results in SEO optimization is due more to what follows that the 24 steps above.
Think of Google as a visitor who visits your site.
This man is not the Google robot, but we’ll call him Google user/visitor.
Perhaps Google does what you do when you visit a page.
You immediately make an impression and then my impression, either read the page or close it.
To understand the example, I remind you that Google is a man who came to your site.
What should happen for Google to stay on site, navigate the site, buy and return to this site?
When you have the answers to this question, you have made a site optimization not only for Google but also for Google and visitors.
I’ll give you 10 tips on how to please Google and then explain why it’s important to satisfy both Google and Google (not just the robot).
SEO Optimization For and Beyond Google Search Engine
Below are the 10 major mistakes that most of those who fail to reach the front page do.
Moreover, I will not sum up to make these mistakes, but I will go directly to solutions, to the steps you should follow.
1. Loading speed and mobile friendly
I have never been content with the loading speed of the sites I administer, but I have never abandoned this. Google, if it does not load the page fast enough, closes the site. To check the speed of your site, use Google Page Speed, and to check if your site is responsive and mobile friendly, do a physical test on different mobile devices and help with this tool also offered by Google.
2. Website design is easy to navigate
Here many people get stuck because they want a spectacular site. It’s important to delight Google’s eye, but more importantly than that, Google wants to go through it easily. It is important that it can be read easily and diagonally and in detail.
Do not think you have to have a super nice site. If you look at all the sites that have traffic, you will see that they are clear. The site itself and every page itself, first of all, needs to be easy to go and clear. Design matters, but if it becomes hard to read or to navigate, Google has no patience, closes your page and goes to the next site. I realize it’s not a novelty thing to say to you, though when I look at many sites, I think more than half of them do not meet this minimal requirement, I would call it hygiene.
3. Have pages to convince
This advice would seem from another registry, yet it matters. Google, when browsing the net, is sceptical, especially if you have not had a relationship. Google is also logical. When he gets to your page anyway, he wonders: is this company serious, is it what it offers to me? How do I know he does not fool me?
However, you can do one thing now: put yourself in the place of your client and ask yourself: what the reason would be to trust you (in your company); is it sufficiently clear, credible, honest, coherent, proven, etc.?
I always leave the premise that prospective customers are sceptical, that’s why they buy from me and not from others because I respond better to their scepticism.
And when you get to a site you’re easy on your guard, your budget is limited, and your time is the same, so if you do not find it seriously close the page. That’s what Google does. Make a check of your pages, menus, content pages, and sales pages and see how convoluted they are for sceptics.
4. Does the customer reach the right place?
If the page loads quickly, the first thing the client asks about is:
Am I getting where it is, is it for me?
This temporarily sets it from the first screen, then if it does not seem to have gotten it right, close the page.
Similarly, if the first screen (what he sees) seems ok, he continues to scroll, but at any time it seems he has not gotten the right way, where he needs it or according to what he is looking for, close the page.
Here is a great failure for many who are doing websites optimization using SEO techniques.
Suppose you chose a super keyword, you optimized yourself well, though if you brought the man to the site and he discovers that it is not what he is looking for, close the page.
There is a concept that you should optimize content for people, not for search engines, but here I mean more than that.
When you decide to do SEO, all your efforts will be futile if the person clicks on your article or your product in Google and finds out that it is not what it is looking for or that it has arrived in the wrong place.
The content must be super relevant and consistent with what Google is looking for.
For example, if you have diamonds for sale and the man searches for diamonds for sale when he arrives in your page you must first find diamonds for sale.
If he finds anything else, close the page and in the future, he gets around.
So you have to be exact and provide super content and great presentations that accurately answer what you have to offer.
If you try, say, optimize for a healthy lifestyle and reach you on the page and have dietary supplements, it’s not good at all.
If you want, you make a separate page with a healthy lifestyle that you then refer to the add-on page.
In other words, do not try to tell Google that he hangs and closes your page and goes to your competition.
I do not know how you got to this page, but it’s optimized for people who want to find out about site optimization.
If I had optimized it for any other query and you were on this page you would not have been pleased, so is Google asking: is this page about site optimization or not?
Google, if you notice from the first rows that this article is about site optimization and it is worth reading, reading and whether it liked to make a purchase or browse the site or simply improve the general culture of what a site optimization means.
You have to do the same, think that all your clients on the page are asking: is it for me, have I gotten there?
So, you have to look also from this perspective on the site, analyze your introduction, the content, everything.
But I will go further on this subject.
5. Do not strain too much if you want an optimized site
Every business needs sales, otherwise, it goes bankrupt.
But Google does not really care about this. He wants to be satisfied, he wants proof, he wants to test you, he wants to know more about you as a company or about who you are. Therefore, a good strategy would be to offer everything you can for free. If you can not provide samples, they even offer advice.
Having valuable content on the site, by far, is one of the best strategies. But before deciding whether the content is good or not, that content needs to exist.
Be generous with your customers and offer them everything you can for free. Do not think that all site visitors need to become your customers.
There are several Google gentlemen in the market, some will buy some, but if you do not even buy on your site, you have a problem. So do not scratch, offer!
And beyond the pleasure of offering, in a paradoxical way, you will gain and not damage.
Here are usually two objections.
The first one sounds like this:
If I give them away for free and then buy?
To this question, I ask you another question: If he gives you your competition for free, who do you think he will buy in the future (if he does)?
The second objection sounds like this:
Is not a big effort?
I answer this way: yes, sometimes it is an effort to offer something for free, but what do you do if your competition does, where will Google buy from you or from the competition?
6.Measures analyze and improve
No matter how good you are to optimizing your site, you need to measure it.
If you do not haveGoogle Analytics installed, you should put it on the site.
It is good to see, on every page of you, where the traffic comes from, what is the average state time on that page and what the user then does.
Once you’ve targeted and optimized, you need to get feedback from reality, and the easiest way is to see the average duration the user spends on your page, any page you analyze.
If there is an average of 10 seconds, you have a big problem, you can do SEO optimization at infinity, most likely you are structurally wrong somewhere and it is related to Google.
Probably is a big problem that you should fix.
I suggest you check if you have such a problem and check again the 5 tips above.
And if you’re really curious what a man actually does on a page of your website, use Hotjar.
With every optimization you make, you get better in execution and closer to Google, the person who visits your page.
7. Why Curiosity Leads to Visitors
Even if you’ve optimized your website, you’re also sending traffic from any available and relevant source.
A desolate site is not appealing to Google, even if it’s optimized.
If people do not visit it, we can rightly assume it’s not a serious site.
But if people get to the site, I click through the site, read the articles, share it and come back to the site, it makes Google curious.
In principle, if a site is super relevant to visitors, Google will not ignore it.
You can promote on Google Adwords, Facebook, you can do email marketing, you can use all the resources you have to attract traffic from “outside of Google”.
8. Do smart research if you want an optimized site
This is the most ignored advice in general.
I do not have the slightest idea why, because you can save a lot of money and you can generate remarkable results.
Many marketers or marketers remain stuck in the paradigm of what they have to offer and fail to speak on the customer’s language.
Here I have the dedicated modules in Online Marketing where I explain in detail how to do it.
At the level of recommendations do at least three things:
- Study your competition
- Spend time with your customers
- Ask your customers
Whatever you do with these three things will improve your website.
From the competition you can inspire, from sitting with your clients you can better understand their language and problems, and ask them what they want, why they buy, why not buy, etc.
All these conclusions you then take, put them on the website, and when Google comes to your website, he should be more satisfied than last time.
9. Learn from the best
If you are marketing it is excellent.
If someone else in your company is doing it, it’s good, because you understand on this occasion the optimization of a site and you know what to ask for or what to monitor.
Probably there is no market where there are no pioneers or brilliant experts.
Learn from them how long you can.
Stop rotating the wheel in trying to be original.
It is good that you want to be original, but first of all, you need to know the foundation, so you can innovate.
Many want to innovate directly, I understand this desire because I also have it, yet to study the best strategies, to test what works for me and to improve it, it is not in opposition to originality, but on the contrary, it can be easily united.
Whether you want to make brilliant email marketing, whether you want to make super presentation pages, or you want to make super optimizations for the site, let yourself be backed up when you think.
Not everything will fit you, but surely, by becoming better in information, understanding, and execution, you have much greater chances than anybody else who does not do what you do.
By the way, and Google knows the good practice in presenting a page or content, and when it finds the good practice, it tends to give more credit to those who use good practices than those who do not use them.
10. Website optimization is an honest approach
Many of those who are curious about search engines, site optimization asks:
What’s the trick to getting first in Google?
It is right, they are tricks, but all these tricks, if they do not overlap on an honest approach, are worth nothing.
For example, many are focused on the top 24 SEO optimization tips. In a way, it implements them, but if they do not apply these tips below (this second set of 10), they most often fail.
If you look at these 10 tips, you will see that all of you assume that you act in honesty and not in a different way.
All these tips are about the user and how we can offer him a pleasant, relevant and complete experience.
I chose the 10 tips I consider most relevant as a result of the experience in this area.
You can still add yourself to a comment, any advice you consider, nothing I think is useless, on the contrary, I think this topic never ends, it is always a place to improve.
Why applying these 10 tips means optimizing your website?
These 10 tips are very relevant to the 24 above.
If you implement the 24 and you do not count on them, 10 Google keeps you in mind.
And when you remember the bad, it’s not good at all.
Depending on what users do or do not do on your website, your position on Google increases or decreases.
When you implement these 10 tips, slowly, slowly you take the first position.
Paying particular attention to these 10 tips have a great chance of staying in the top positions for years, as happens to me with all the articles or pages I make.
It does not always come out first, but with every try, it gets better and closer to Google.
Google beyond keywords, tags and meta tags, etc., in the short and long term, will analyze what your users are doing on your website.
Now take the 10 tips to see what benefits users have:
- Load speed and responsive
Benefit: Pleasant user experience
- Website design is easy to navigate
Benefit: You generate clarity and trust
- Have pages to convince
Benefit: browse the content entirely
- Get the customer where it is
Benefit: The customer is pleased
- Do not sting too much
Benefit: The customer is happy
- Measures analyze and improve
Benefit: Receives what they want
- Make him curious about Google!
Benefit: If ok for others is ok and for Google
- Do intelligent research
Benefit: Give the customer what he needs
- Learn from the best
Benefit: You speak on the client’s language
- Website optimization is an honest approach
Benefit: You generate trust
These are 10 benefits, and beyond them as a whole, think that Google has only one goal: it wants to respond as EXACTLY as the USER’s search, providing the best hierarchy.
The hierarchy is not given by how well you have applied ninja strategies, SEO optimization, but why it does or does not make the user on your website.
When the user is happy, Google is pleased.
Google is pleased if you also satisfy Google search engine.
The 10 tips above are aimed at satisfying Google mainly.
So, optimizing your site for Google and optimizing SEO for Google!
Guess who gets out of the business?
You, Your Customers and Bonus, Google will not penalize you, but on the contrary, it will help you get free traffic from the search engine on a continuous basis.
If you are already an expert on search engine optimization, I invite you to add more than 24 + 10 tips, what do you think is important, any contribution is welcome as long as you do not just want to do Link Building.
Do you outsource or not the website optimization services?
There are many who ask me whether to call a company specialized for SEO services or site optimization.
I honestly do not think that’s a fair answer.
If you find good specialists, you have taken care of your head, yet it is good that you now know what to ask for.
However, it is good to know that it may cost you more if you want long-term results because the 10 tips above must be implemented, and here is some work needed, perhaps even a common approach.
If you do not want to outsource these services, but you want to do them internally, you will have the advantage that you can make the 10 tips easier, for the other 24 it will be easy for you.
There are relatively simple things that can be learned quickly.
In this case, you need to go in-depth more than this article, on the one hand, and on the other hand, you need to know that it requires a time effort.
If this site optimization article was helpful to you, leave me with a comment.
Tell me what conclusion you drew or what you want to focus on or what you think is the next step for you.
I look forward hearing your opinion.