How to optimize your website around meta keywords to rank better in Google
Now that you’ve got the list of keywords you want to target and rank better in Google, it’s time to optimize your website around those keywords. The goal is to get as much visitor traffic as you can from potential customers who enter your keywords into search engines.
The first thing to keep in mind is that search engine technology has evolved a lot over the past few years, and it is much better at identifying well-written sites that provide visitors with high-quality, well-organized information.
So, your goal should be to focus on providing your visitors with good content and a pleasant overall experience for keyword rankings google. With this in mind, it’s time to start re-writing (or writing) your webpages to incorporate your keywords in the best ways you can to rank better in Google.
Group your keywords to optimize individual webpages
It is important to realize that all on-page SEO is performed on apage-by-page basis, and that it is not critical to optimize every single page (at least not right away).
While a site containing many high-ranking pages will provide “clout” to all the pages in the site, search results for given keywords still point to individual pages, and so you need to focus on selecting individual pages and optimizing them one at a time.
The first step is grouping and organizing your keywords into logical collections of 5-10 keywords that can be the focus of individual pages. You will chose one of these to be the “lead” term (for example, to be included in the page title and main heading, among other places), with the others to appear in various places throughout the page.
This step helps make the whole process more manageable while also helping you create targeted, specific pages. Prioritize your keyword groups from most important to least important and proceed to select pages on your site (or create new ones) that will be targeted by each set of 5-10 related keywords.
Remember both layers of on-page optimization
Before continuing, it’s helpful to introduce the two layers in which you will be implementing keywords on your webpages:
- The text that actually appears on your website, for visitors to read. This includes headings, body text and image captions.
- The text that appears in the HTML code of a website and is not necessarily seen by visitors. Examples include the title tag, the meta-description tag, image attributes and even page and image URLs.
Search engines scan both layers, and analyze what they find to determine how to index your webpages. For this reason, it is very important to do everything possible to ensure that your keywords are properly implemented in ways that encourage the search engines to rank your pages ahead of your competitors. The more you optimize your website content and metadata using your keywords, the better the search engines will “understand” what your site has to say, which helps them send you search visitors who are actively seeking the information you have available on your website to rank better in Google.
It goes without saying that the higher your pages rank for your keywords in search result pages, the more (and more relevant) search trafic you will receive to your website.
Last part but not final.