If you did not already know, after each webinar we host at Promo-SEO.com, the participants can answer a few questions.
Yes, we always try to find out from them if they were happy and if they learned something new at the webinar, but there is a special question: what other subjects they would like to learn.
The subject of today’s article comes in response to one of the wishes expressed by Promo SEO webinar participants, among which it is possible to count yourself.
Returning to the topic today, many members of our community have expressed their desire to learn more about SEO, but without the technical and complicated blah blah that they can find in a simple search on the net.
So, in today’s article, we’re talking about SEO through internal links: what it is, how to use it, be nofollow or dofollow, where to put internal links and which pages do not, etc.
I will address the issue in particular in terms of the benefits that it offers to your content marketing strategy and I will try to simplify the topic as much as possible so that it is very easy to understand and, most importantly, apply to the site your tips in the article.
What are the internal links (inbound)?
In the case of internal links (as opposed to backlinks), the source domain and the target domain remain the same.
Why have internal links in the site?
Because of following:
- Provides help with site navigation,
- Defines the site’s architecture and hierarchy,
- Share page authority on the entire site.
You see, using internal links offers more power to the whole value of your optimized site.
Read also: What is SEO? A Step-by-Step Guide
By creating clear channels in front of web pavilions and helping to increase time spent by users on the site, prolonging their sessions.
I think the theoretical part is enough, after all, you just want to know what this technique is and why you should use it.
Now let’s get to the practical side.
How to do internal linking?
1. Use anchor text
The recommendation is to use anchor texts, not links to images.
The text that your users click to go to another page may be the empty URL, a keyword, brand name, etc.
Why Anchor Texts?
Keeping the example with the article to which I guided you above, I will give you a proof of the benefits of internal links.
Even though we published the article in January 2017, we included the link to it in various other articles related to SEO and in the context of using anchors, using exactly the title of the article.
2. Create deeper links to your site
But to the home page?
Does it seem a good idea?
I’ll assume you’re telling me no, so you’re right.
There are at least two pages of your site to which you should not send internal links: home and contact.
A. The homepage has, in principle, plenty of links to the other pages of the site. We do not forget that it is a good practice to link all pages to the homepage logo. Therefore, there is absolutely no use for you to send more links to it, but you better try to grow pages that are not so visible.
B. The contact page also has plenty of links in the other pages or at least one in the footer. If you have made internal linking to the contact page so far, know that you are not alone. Many marketers instinctively make this mistake, especially when writing on a blog and the final call-to-action phrase is “contact us” or “send us a message.” However, I recommend that from now on avoid contact links.
Instead, I recommend that you put relevant internal links to the less visible pages of your site.
If you have a blog and post for a long time (and you have evergreen content), do not hesitate to send users to that content.
You will get extra traffic to those pages and if they are related to any of your less visible products, they can drive users to take a look at the product and even buy it.
3. Dofollow or nofollow for internal links?
Yes, in the past, it’s practice to put the rel = nofollow attribute on most links on a page to increase the juice link (trust, link strength) of that page.
Practically, try to control your PageRank. Today, this strategy is no longer ok and PageRank no longer exists.
However, things are different to external links since Google can consider paid, SEO black hat links.
In that case, nofollow is recommended. But we leave this discussion in the past.
So for the internal links in your site using dofollow, let the authority and the value of the links circulate between the pages so that it raises the entire site.
4. Use natural links in context
It’s not science, you do not have to think too much about the strategy but act thinking about the context and the needs of the user.
He does not put any internal links just for the sake of seeing him there.
Think about it in context.
Let’s say you have a shop with handmade accessories and make a blog article about the right accessories for a cocktail party.
Also, in the blog, you have an article about one of the ways you create your accessories.
Should you put an internal link from the first article to the other?
No, if users are reading your article about party preparation for sure, their intention is to find a suitable outfit for such a party, they do not care how you created the product or eventually use the same procedure to create your own accessories.
In this context, there is no link between the two articles.
But if, for example, you have an article about matching accessories for different types of occasions or what accessories to wear depending on the color of your clothes, well, the link between the pages makes sense.
Most likely, the word match or party/occasion is found on both pages.
Think of this example when you want to link your pages.
5. Use relevant links for the reader
Indeed, one of the main advantages of internal links is that they improve engagement rate with the site.
When the user sees a link that promises more information about what he is reading right now, the chances to click on it grow.
From the page on the page, make sure that the session lasts longer, a factor is taken into account by Google it will understand that your site is really good and will pick it up in the results page.
Priority, internal links need to help the reader.
But the fact that it helps SEO does not hurt at all.
6. Create unique and powerful content
Because when you have a lot of content, you have at your disposal a variety of links to choose from, which fit into more contexts and are relevant to what users want.
Beware, do not create a ton of content if you have nothing important to say it must be valuable and useful to users.
Of course, there is still a question.
How many internal links should you have on a page?
Well, there is no standard answer.
Even if Google does not show a clear number, you can even have 100 links on a page (including those in the subtle, subsoil, navigation bar, advertisements, etc.).
Of course, it’s not even recommended to have too many links, it’s best to think about the context and “is it useful for readers/clients?!”
One more thing. Do not create link blocks in the footer of your pages as you used to.
It will be a clear spam signal for Google and you can always wake up with a penalty (do not forget that now Panda and Penguin can charge you in real time).
Do things seem clearer now with regard to internal links?
I hope I helped you and now you know how you should look at these elements but also how to use them to make SEO right.
If you’re wondering why we got it from the beginning with the SEO blog, after many advanced articles, the answer is simple: the e-Commerce market, site owners and most important members of our community need information clear to help them grow their businesses online.
But without a solid foundation of knowledge, it’s incredibly easy to crash. At Promo-SEO.com we want to help you step by step to gather the marketing information you need and apply to your site.
Starting from a strong foundation, it will be much easier to do things well and to grow your online business safely.
And if you do not have time to accumulate and apply the information we offer, please do not forget that we are at your disposal with professional SEO services.