Basic SEO Techniques
There are a number of Basic SEO Techniques that are easy to implement and can bring us significant traffic, especially in terms of workload.
1. Write fewer articles, but larger ones
It helps you from all points of view if you have a blog.
It helps you from all points of view by promoting articles (see more about content marketing here).
However, assuming that the energy allocated to producing the items is identical, an effective SEO technique is to write less and larger articles than smaller and more.
In over 95% of cases, Google will take from your site a single page to “compete” with other sites (that is, to appear in Google). The stronger the page, the higher its chances of getting higher are.
The more content and more optimized the page, the more Google will consider that there is a bigger chance for a visitor to find what he wants and the more he will score the page.
It’s easier to score a single page than to share it on multiple pages produced with the same effort.
Think in the following way:
You have a team and want to win a marathon. In which case are you bigger?
• Train a little 10 athletes
• Train a single athlete
So is the case with Google. The more your article is better trained and stronger, the more likely you are to win the “marathon” of the leaderboard.
If you have 10 articles in the same word, Google will get one – which has the highest score – and with that, you will get into the “fight” with the others. This means that the other 9 items did not have such a big benefit.
So from the point of view of optimizing SEO, is not it better to have one alone – yes, MARE – than many and small ones?
There is only one real benefit in having more articles – E-mail Marketing.
However, even in this case, you DO NOT need more than 4 large items per month. See more here about email marketing.
2. Put all the important pages in the menu
It seems logical, but it does not happen all the time. In many cases, in the menu, we have generic pages (about us, contact, company values, etc …) and less the pages that are really the target of user searches.
There is a limit: if you have many pages, you can NOT put them all on the menu.
So it prioritizes.
Apply this SEO technique in the following way: Think about what are the most searches you are trying to attract to the site. Select for each search A SINGLE page, make it big (preferably over 2000 words) and put it on the menu.
Even if it looks a lot, you only have to do it once for every important search.
You will ensure that the pages that have the most traffic to you are easily accessible and very visible on your site. Over time, they will gain a lot of authority and attract more traffic to you.
This technique is related to the effective optimization of a site. If you are interested, see an article on this topic here.
3. SEO techniques for online stores (e-commerce)
Make yourself VERY CATEGORY well-segmented and with a tree-like structure.
All Online Stores are experiencing similar problems with Google’s optimization – GET MORE TIME to write unique text for all products.
In addition, many products have a relatively short lifespan – after a while, stock disappears and you have to take it from the end.
For this reason, online stores DO NOT OPTIMIZE ON THE PRODUCT LEVEL, AT THE CATEGORY LEVEL.
Water passes, the stones remain.
Or, the products pass, the categories remain.
Categories are much less, so it’s feasible to write text for them. In addition, over time, the categories gain authority and seniority and retain relevance.
Google sees that most people who are looking for product x enter the product category x and find what they want. So he learns to send people there.
Trust is gaining over time and it’s not possible with product pages lifespan.
4. Advertise for items, products, or services on your site
I know it sounds a little bit tricky and I have to detail it.
By advertising, I mean mainly two things:
• Link certain words to services and related articles
• Picture or text boxes (as an advertisement) for services, products, or related items
As an example, all of the texts are included in this article. Plus the internal links.
This has become an increasingly important factor in recent years. That’s because Google is trying to see which site has provided more value to users.
In essence, the more time you spend on a site, the more you find out what you’re looking for, so you get more value from that site and as such, that site deserves to be as high as in Google.
User experience reported to the site is one of the criteria that has increased a lot in the Google algorithm over the last 2 years.
As case studies: look at articles from searchengineland.com or MOZ blog. You will see that ALL of the articles are like a Wikipedia page – with many references to other resources. This makes the chance for a visitor to see other very large items.
Google sees this and will award the sites that do it well.
In short, the more optimized a site is, the more visitors spend more time there and Google will appreciate it more.
5. Use External Links, but no more than 2-3 per item
This is an SEO technique that I did not use at first because it seemed like no logic.
In reality, Google is trying to “understand” two things:
• the semantic relevance
• the relevance of the subject
Simply put, Google is trying to understand besides the words you use and the idea of the article. Try to figure out what’s in that article.
Not being a human, this can only do it with a certain degree of confidence, because Google does not really understand what is said in the articles. And here we have an opportunity to help. By linking to sources with authority MARE, in which Google trusts, we confirm that the topic addressed is that related to those sources where it already trusts.
If you want to write about a keyword, look for it in Google trends. If it’s a word with how much volume, google will show you what is the main topic and what is the main quest for that word. Do in an incognito window that searches and you’ll see the most important sites on that topic. Then insert it naturally into your article link to them.
Important: The sources to which you link should be large sites that Google can trust.
6. Distribute your pages or articles as much as possible
Until now, all the SEO techniques we talked about related to the optimization of our site. This technique is related to promoting the site and attracting links.
I mean Link Building.
I was saying at first that it is better to have fewer articles than more. It’s easier to distribute and draw links to fewer articles than to more.
Let’s say you get 10 links with a certain effort. It’s MORE more effective if all those links are directed to a single article unless you have a link to 10 separate items.
It is exactly the same principle and SEO technique as writing articles – return to the example with the athlete participating in the marathon. You are more likely to win with one well-trained athlete than 10 poorly trained.
Regarding getting links
It’s not hard to get them, especially from the press.
A well-known “secret” is that the vast majority of online publications make money from the ad. Essentially, the more readers have, the more they make more money. And the more articles they have, the more readers have. MAI ALES articles unique and with good subjects are not found everywhere. A good editor cannot write more than 6-8 good articles per day. I’m not referring to 300-word articles that say nothing.
I refer to the OK articles, which you like to read.
For this reason, the press, IN GENERAL, takes articles from anyone if they have valuable and unique content. Likewise, many blogs are willing to share each other’s content.
It’s not hard to get links if you invest a bit of time.
The problem is that you will not get many good links. For this reason, the more distributes the links between fewer destinations, the higher the value/destination.
And because we have touched the subject of link building, I have to recall some important issues.
There are many MITs completely futile about link-building. There are also bad practices.
If you are interested in the topic, here is a dedicated article on LinkBuilding.
Questions? Comments? Put them below.