GoogleSEO optimization

What is and how you can do SEO Off Page

SEO Tutorial: Optimizing Off Page

The Off Page optimization process does not just refer to links and attract them to your site. It’s more than that.

You must understand from the beginning that SEO Off Page refers to increasing the visibility of your site by developing a collection of quality links, mentions in Social Media and the appearance of some links that lead to your site on other sites.

You can find out more about what SEO means in the “How to ..” section, which will soon be released with the new version of

The “How to …” section will host a collection of useful tutorials for entrepreneurs and digital businesses, grouped into chapters and subchapters on the following major themes:


  • How to start a business;
  • How to be present online;
  • How to promote you in the digital environment;
  • How to Sell Online;
  • How do you get financing.

Depending on your site, the competition, the online marketing goals, the time spent optimizing your Off Page site will vary.

SEO Off Page shows Google that you have a quality site with reliable ratings from other sites.

If you have a lot of links that come to your site then search engines will realize that you have a quality website that offers value to visitors.

Unlike On Page Optimization, Off Page optimization refers to all those activities developed outside of your site.

The most important are: link building, social media marketing, social bookmarking. We will examine all these activities in this tutorial sub-chapter.

Why is Off Page optimization important?

Search Engines strive to provide the best search results for what a user is looking for.

For this, they take into account the On Page and Off Page factors.

A site that has quality content is more likely to attract quality links from other sites and have more social media mentions.

What are the benefits of Off Page Optimization?

Search Engines strive to provide the best search results for what a user is looking for.

For this, they take into account the On Page and Off Page factors.

A site that has quality content is more likely to attract quality links from other sites and have more social media mentions.

An SEO Off Page strategy will generate the following benefits for your site.

Improving your site’s position in Google searches.

Increase PageRank – This is a system of calculating the importance of your site from the perspective of Google.

More exposure-when your site is in the top of search results and has links to well-ranked sites then you will definitely have more exposure.

The steps of preparing your site for the link building process are important.

Determine from the start what pages you want to optimize Off Page.

Once you’ve determined what pages to optimize, make sure that those pages are optimized on On Page and content on the site is dense, quality and user-friendly.

Link building

It’s a process that brings quality links to your site on authoritative sites and platforms.

Essentially, by developing external quality links to your site, you try to attract as many “trustworthy votes” as possible to overcome your competitors.

For example, if someone appreciates your article and gives it a share or offers a link on its site, then the search engines perceive that link as a vote of confidence.

Link building

In the last few years, site owners have tried to find the best ways to develop links to their sites to get a better position in search results. Among them we find:

  • Web directories such as Yellow Pages, business information directories.
  • Signatures on forums Many people comment on forums in order to get the link to their site.
  • Guest posting just like guest comments on guest posts is to develop articles on various blogs in your industry to develop a link to your site.
  • Article directories if you publish articles in directories/aggregators articles can get a link to your site.

Follow vs NoFollow

In the examples mentioned above, you need to keep in mind the type of link that your site will receive.

You have to make sure that these links have the “follow” attribute – that is the webmaster allows Google robots to access and pass authority to your site.

You must understand that not all links to the site are equal.

In 2018 it does not matter how many links you attract to your site, but it really matters their quality.

For example, you have 100 links on sites that are not well ranked in search results.

You will be surpassed by websites that attract links from authoritative and well-ranked sites in Google’s search results.

Careful! Your site must attract natural links;

Do not use link-building software for Google to penalize you!

So how can you attract quality links to your site?

Here are seven suggestions you should think about right after reading this article:

1. Broken link-building. Find websites/blogs in your business and find broken links. There are no websites that do not have a broken link. If you find yourself on an authority site or on a blog that has a broken link and you signal this fact to the webmaster, he will enjoy it. When you signal this you can ask the webmaster to add a link to your site as a reference in the field.

Careful! Before signaling this to the webmaster, you must have prepared a relevant and qualitative article to be referenced.

2. Develop quality infographics. An infographic is an image file just as larger in size explaining a subject. These types of files are perfect to be distributed or embedded on other websites. If you have an effective promotion at first, this infographic if it is useful and qualitative then it will be shared.

3. Image sharing. If you have many images about your products/services then it’s important to distribute them to image aggregators. Use these aggregators – Pinterest, Instagram, Flickr, Imgur to climb your images and attract quality links to the site. Here’s an example of using an optimized Pinterest post on a product.

4. Video sharing. Conduct constant video content about your business, products, services, and distribute this video to video aggregators. The best video aggregators are Youtube, Dailymotion, Vimeo. In the video footage, you can add a link to your site. Here, in the picture, when completing whose fields you need to be careful when uploading a video to Youtube.

5. Blogging. More and more sites have a blog in which they present business, product/service news items. You can develop a blog posting articles linking to your site.

6. Social Bookmarking. If you have accounts on major social media platforms do not forget to add a link to your site on these. Add a link to your business description on Facebook, Google+, Twitter, and other social networks.

7. Guest posting. Find the most visited sites or blogs in your niche and suggest publishers develop one or more articles for that blog or website. This will create a win-win situation. The site or blog will have a quality, fresh item and you will get a link to your site.

Beware of Google’s Penalties!

When implementing a link building strategy, you need to keep in mind Google’s penalties.

You do not want to be penalized by the most popular search engine in the middle of the link building process.

It’s important to avoid a penalty for your site because the process of recovering from a penalty is a tough one and consumes time and energy.

Develop an audit of your site – especially for links to your site – at least once a month to see what links come to your website.

Take care of the diversify anchor text – change the anchor text that the links that come to your site have it. Add various forms of your keyword, you can also use semantic keywords.

Read also: Avoid the following Black Hat SEO methods