What is indexing a site on Google and why it is so important
The basis for the success of the Google search engine is a fairly simple and complex process called indexing.
From the very beginning, indexing has had a very simple principle: to integrate everything new on the Internet at a given time, sites, pages, content updates, and then display everything that is integrated and relevant to a topic, to a keyword search.
Indexing pre-google index requires the inclusion of site content in Google Index.
Beyond the complicated technical explanations, Google Index is very similar to an index in a library, that database containing all the information about the books there and that can be searched by anyone who wants a copy of the loan or the room reading.
The place of books is taken from large lists of web pages that Google has “heard”, all new content and page updates are immediately retrieved and indexed.
Basically, the index is a huge database that Google uses to store information about any site analyzed.
The analysis is called “crawling”, the way a page is analyzed and then indexed depends on the quality of the Google Spider crawler, quite good, since there are currently index updates at all times.
Google crawlers track links and updated content on the site, but they are also watching other pages related to the site. Some parts of the site may be “hidden” by these robots by using the Robots.txt file or by a no-index tag.
It does not usually index archives, tags, categories, unnecessary pages for a keyword search.
All crawling results are added to the Google Index database only after careful and quick analysis that clearly states whether the site is of good quality or not.
Googlebot processes words from web pages, analyzes where they appear, ALT attributes, and title tags are also analyzed to determine the quality of a site.
Crawling starts with web pages already captured in previous processes plus data provided by webmasters sitemaps.
When new links and content are added to Google Index.
The complex analysis made during each crawling process takes into account the time of online content display, the type of data existent there, the site’s PageRank, the frequency of words relevant to the entire content.
Verifying a site’s indexing is done simply by searching the search engine by site: name.com, and if multiple pages are to be included in Google Index, a Webmaster Tools sitemap can be made available to the crawler.
Indexing a site is complex when it is enrolled on Google using the URL add-on page, but also when it’s linked to external websites already appearing in Google Index.
When enrolling new sites using sign-up pages, the search engine lasts for two weeks, but a faster way is to have a link to the site on a site already indexed.
If the website also has a high Page Rank, the time decreases even more drastically.
Of course, the indexing speed also depends on the frequency of crawl access to the site, which is influenced by periodic updates on the site and long-term updates.
The factors that can affect the crawling process are quite a lot, so we will limit ourselves to listing only the most important ones in terms of SEO.
Domain Name – Since the importance of domain name has become very important with Google Panda updates, the domain names that include the main keyword that defines
index change-somehow the site are taken into account:
Few backlinks translate into Google’s view of poor quality content on the site,
Internal linking – when using the same text in the same article anchor crawling will be “thorough” analysis bots will be more careful,
Sitemap XML – Sitemaps are auto-generated if an XML Sitemap is used, Google is informed that a website is up-to-date and will want to send its crawling bots,
Duplicate content – the less on the site, the more tolerable Google will be; if it’s a lot on the site, Google will stop indexing something related to that site,
URL redistribution – it’s a good idea to have SEO friendly URLs for each page of the site for fast and quality indexing;
Meta tags unique and non-competitive Meta tags are the beginning of optimized SEO optimization and proper indexing;
Pinging – adding all pinging sites to your site ensures accurate and quick information about site updates;
It can often happen that the pages of a site or an entire site do not appear in Google Index.
The causes may be multiple. Here are just a few of the most common:
The site is indexed with a www or non-www domain – both domain names of a site must be added, the preferred domain will be set, but it is good to check the property issues in both cases;
Google has failed to find the site – it can be easily resolved by uploading a properly made sitemap;
Site or pages are blocked with robots.txt – all robots.txt entries will be removed and the site will appear in indexes;
There is no sitemap.xml – this type of file provides a list of directions for Google, useful for indexing, it can easily be done after which a submission is given and the site will appear in the search engine;
Crawler Errors – Easily identify errors with Google Webmaster Tools and then fix it according to Google;
Your privacy settings are active – ticking them can result in site indexing properly;
The site is blocked by .htaccess – that file makes it possible for the site to exist on the web, unlocking it is simple by following online guides related to .htaccess and reindex;
The site has no index, nofollow in the Meta tag – removes the code line with these attributes and the problem has been resolved, the site is indexed correctly;
Uploading the site is cumbersome – it can check the load times for certain sites and change the server so that Google bottles do not lose patience during the crawling process;
Faster indexing of new sites or new pages in the site can be done by creating a more complex sitemap by uploading or using Google Webmaster Tools, installing Google Analytics, adding URLs to search engines, creating or updating social profiles, linking the new website, high quality social bookmarking, targeting offsite content by adding the site to already indexed directories.